Alex Johns
TRANSFORM
Updated: May 1, 2018
How your Brand is perceived requires constant consideration. Are you still relevant, is there a golden thread running through everything you do and are you able to bring your brand alive online, on mobile, socially, at events or on the High street.

Some of the things I look at include:
Branding
Name storming
Customer & stakeholder research
Brand Identity
Brand Refresh
Rebranding
Trademarking
Brand Guidelines
Brand Guardianship
Brand Activation
Brand Strategy
Brand Audit & Research
Competitor Reviews
Analysis/Evaluation
Brandscaping
Brand DNA
Purpose + Positioning
Principles + Personality
Value Proposition
Creative Brand Strategy
Brand Architecture
Marketing Comms
Customer Journey Mapping
Marketing strategy
Integrated Campaigns
Cross selling + Upselling
Product Launches
Channel Marketing
Direct Marketing
Corporate Literature + Reporting
Shareholder Communications
CSR reporting
Advertising
Creative Strategy
Media Buying + Planning
Brand awareness campaigns
Product advertising
Print + Outdoor
Digital + PPC
Instore POS
Broadcast
Digital
Digital Strategy
Websites
eCRM + Email Marketing
Sales Tool + Presentations
Interactive PDFs + eBrochures
Video + Animation
Digital Asset Management
Social Media + Content strategy
Microsites + Portals
eLearning
LORDS TRANSFORMATION