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  • Writer's pictureAlex Johns

TRANSFORM

Updated: May 1, 2018

How your Brand is perceived requires constant consideration. Are you still relevant, is there a golden thread running through everything you do and are you able to bring your brand alive online, on mobile, socially, at events or on the High street.



Some of the things I look at include:


Branding

Name storming

Customer & stakeholder research

Brand Identity

Brand Refresh

Rebranding

Trademarking

Brand Guidelines

Brand Guardianship

Brand Activation


Brand Strategy

Brand Audit & Research

Competitor Reviews

Analysis/Evaluation

Brandscaping

Brand DNA

Purpose + Positioning

Principles + Personality

Value Proposition

Creative Brand Strategy

Brand Architecture


Marketing Comms

Customer Journey Mapping

Marketing strategy

Integrated Campaigns

Cross selling + Upselling

Product Launches

Channel Marketing

Direct Marketing

Corporate Literature + Reporting

Shareholder Communications

CSR reporting


Advertising

Creative Strategy

Media Buying + Planning

Brand awareness campaigns

Product advertising

Print + Outdoor

Digital + PPC

Instore POS

Broadcast


Digital

Digital Strategy

Websites

eCRM + Email Marketing

Sales Tool + Presentations

Interactive PDFs + eBrochures

Video + Animation

Digital Asset Management

Social Media + Content strategy

Microsites + Portals

eLearning


LORDS TRANSFORMATION



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