7 trends for sports business

7 trends predicted in City AM recently for sports business to concentrate on ... at a time when live sport needs to work so much harder to max out the fan experience by making the match day much more omnichannel, I also predict tailored fan content, data analytics & true custom audience based marketing will be big digital trends in 2019

http://www.cityam.com/270410/seven-trends-digital-sport-world-look-out-2019